【主讲】孟大文 (上海财经大学)
【主题】Price and Advertising Signals of Product Quality with Minimum Demand
【时间】2011年11月8日 (周二) 12：00-13：30
【地点】上海财经大学经济学院楼801室
【语言】英文
【摘要】In this paper, we discuss the issue of pricing and advertising strategy of a monopolist who provide an experience good with unknown quality to the consumers. We find that when a minimum consumption is required, the firm's ability of signaling his quality with an upwardly distorted price is limited. We find that the price-quality and advertising-quality relations found in the existing literature does not hold any more.