经鸿之粟 | 朱曙光常任副教授合作论文在经济学国际一类期刊正式发表

We study a data provider's problem of optimally designing and selling marketing lists that enable a retailer with private types to access consumers with heterogeneous characteristics. When virtual values satisfy a particular form of convexity (named boundary dominance), under certain regularity conditions, the optimal mechanism comprises fully revealing marketing lists, irrespective of whether the retailer's types are vertically or horizontally ordered. Moreover, in the vertical case, the optimal mechanism allows a simple "fixed-price" implementation. In the horizontal case, it exhibits no-exclusion and rotation properties. Conversely, if boundary dominance is violated, the optimal mechanism may not be fully revealing.

朱曙光，法国图卢兹经济学院经济学博士，现为上海财经大学经济学院常任副教授。主要研究领域为微观经济学理论、机制设计、信息设计。研究论文发表在Journal of Economic Theory、American Economic Journal: Microeconomics、Journal of Economics & Management Strategy、Social Choice and Welfare等期刊。