Professor Jun YU received his Ph.D. in 2014 from Northwestern University. He joined the School of Economics at Shanghai University of Finance & Economics in 2014. His areas of specialization include microeconomic theory and industrial organization.

• Associate Professor (with tenure), School of Economics, Shanghai University of Finance and Economics, July 2020 – present;

• Associate Professor (tenure track/untenured), School of Economics, Shanghai University of Finance and Economics, September 2015 - June 2020;

• Assistant Professor, School of Economics, Shanghai University of Finance and Economics, July 2014 – September 2015.

1. “Competitive targeted online advertising”（with Sanxi Li and Hailin Sun）,International Journal of Industrial Organization, 2023, 87, 102924

2. 'Consumer Search with Blind Buying', (with Yanbin Chen, Sanxi Li and Kai Lin), Games and Economic Behavior, 2021, 126, 402-427.

3. 'Can specialization be optimal when tasks are complementary?' (with Renjie Bao and Sanxi Li), Games and Economic Behavior, 2020, 119, 105-109.

4. 'Bundling Decisions in Multi-Objects Auctions with Optimal Reserve Price' (with Yanbin Chen and Sanxi Li), Economics Letters, 2018, 163, 141-145.

5. 'A Theory of Turnover and Wage Dynamics' (with Jin Li), Economic Inquiry, 2017, 55(1), 223-236.

6. 'Assortative Matching and Risk Sharing' (with Sanxi Li, Hailin Sun and Tong Wang), Journal of Economic Theory, 2016, 163, 248-275.

7. 'Bundling Decisions in Procurement Auction with Sequential Tasks' (with Sanxi Li, Hailin Sun and Jianye Yan), Journal of Public Economics, 2015, 128, 96-106.

8. 'Bundling or not: The Optimal Auction Design in Public- Private Partnership' (with Sanxi Li and Xundong Yin), China Economic Quarterly, 2015, 15(1), 321-340.

9. 'Contests with Endogenous Discrimination'(with Sanxi Li), Economics Letters,  2012, 117, 834-836.

• Game Theory and Information Economics

• Intermediate Microeconomics

• Advanced Microeconomics

1. 'Consumer Search with Price Sorting'                     

2. 'Product Fit Uncertainty and Strategic Return and Refund Policy', R&R at International Journal of Industrial Organization.

3. 'Change in Risk and Bargaining Game'

4. 'Search Prominence with Costly Product Return'